Lesson Topic : Advertisement
| Kompetensi Dasar | Indikator Pencapaian Kompetensi |
| 3.10 Membandingkan fungsi sosial, struktur teks, dan unsur kebahasaan beberapa teks khusus dalam bentuk iklan dengan memberi dan meminta informasi terkait produk dan ja sa, sesuai dengan konteks penggunaannya |
3.10.1 Menganalisis fungsi sosial dari beberapa teks tertulis khusus iklan produk dan jasa baik dalam bentuk iklan kolom maupun iklan baris
3.10.2 Menyimpulkan perbedaan dan persamaan struktur teks tertulis iklan produk dan jasa pada iklan kolom dan iklan baris
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| 4.10 Menangkap makna secara kontekstual terkait fungsi sosial, struktur teks, dan unsur kebahasaan teks khusus dalam bentuk iklan, pendek dan sederhana, terkait produk dan jasa |
4.10.1 Menemukan beragam informasi dari beberapa teks tertulis khusus berbentuk iklan produk dan jasa
4.10.2 Mempresentasikan hasil analisis secara lisan di depan kelas
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PETA KONSEP
TEACHING MATERIAL
ADVERTISEMENT
THE INFORMATION THAT WE CAN GET FROM ADVERTISEMENTS
There are two kinds of written advertisements that are easily found in newspapers namely display and classified advertisements.
- Display Advertisement
Example:
No
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Aspects
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Display Advertisement
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 | ||
1
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Topic
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Promoting Tunas Pencak Silat
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2
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Purpose
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To persuade the readers to join Tunas Pencak Silat course
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3
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Target Readers
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- Parents
- Primary and Junior High School Students
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There are many structures we can find in many advertisements. However, in this lesson, the core of advertisement is headline, sub-headline, benefit (optional), and call-to-action.
- Classified Advertisement
Classified advertisements consist of just a few lines in a column without pictures.
Housework services. Need help to clean and fix your house? Services for your gutter, fences, floors, ditches. Call Heri, 08131940257
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Brand new 2-bedroom houses. Ceramic floors, big sinks, shower and bath. Near market and bus terminal. Call RumahKita, 08159929439
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SUMMARY
1. Definition
Advertisement is a commercial notification that has aim to encourage or persuade general society to buy or to use the product or service offered in the advertisement.
Advertisement is a commercial notification that has aim to encourage or persuade general society to buy or to use the product or service offered in the advertisement.
2. Social Function
- To advertise :
- To offer :
- To promote :
- To attract people to … :
- To persuade people to … :
- To make people interested in … : untuk membuat orang tertarik…
The text structures of the advertisement are headline, sub-headline, pictures, benefit (optional) and a call-to- action.
The information that we can find in the advertisement are such as goods/service, varieties, price, time/place, contact number/email-address, and selling points/promoting words.
Bonus: Spoken Advertisement
As we know, advertisement can be both written and spoken. Written advertisement has been discussed above. Here are an example of spoken advertisement that can be found from electronic media such as TV, YouTube, etc.
Example of spoken advertisement: Quaker® Oats. We take your well-being to heart
Sumber Belajar:
v Buku Penunjang Kurikulum 2013 Mata Pelajaran Bahasa Inggris When English Rings The Bell, Kelas IX, Kemendikbud, Revisi Tahun 2015
v Buku Teks Pendamping Bahasa Inggris untuk Siswa SMP-MTs KelasIX, Penerbit Yrama Widya, Tahun 2018
v https://www.youtube.com/watch?v=dM4dEeSKUfA
v https://www.youtube.com/watch?v=dM4dEeSKUfA
I ever read and heard a testimony of using a certain product. Is that a kind of advertisement?
ReplyDeleteAs we have learnt that advertisement can be called public announcements which generally print, audio, or video that made to promote a commodity, service, or idea through various media including billboards, magazines, newspaper, radio, TV, and the World Wide Web, we can say that testimony of using a product can be called advertisement, too. As long as, the purpose of the testimony is to persuade people to buy or use the product/service.
Deletemau minta RPP nya misss
ReplyDelete