KOMPETENSI PROFESIONAL: ASSIGNMENT M4 LA3

ASSIGNMENT M4 LA 3

To analyze the differences and similarities between a written Advertisement and a spoken Advertisement

Find three advertisements consisting of written advertisements and spoken advertisements. Then, analyze it to find the differences and the similarities contained.

I.                   The Analyses of Written and Spoken Advertisement

Advertisement	Spoken  or Written	Similarities	Differences
	Written	Both written and spoken advertisements here have similarities as follows. -          Social function: To Persuade people to buy or to consume the product -          The Generic Structure There is product name in each advertisement. The users of the product  are people in general except the babies.	The differences in the advertisements here is in the lexico-grammatical features. Ads 1: The Lexico Grammatical Feautures: -          Using coinage ..with Doublicious purchase It means Double Delicious
	Written		Ads 2: The Lexico-Grammatical Features: -          Using Superlative Adjective Friendliest drink on earth
https://youtu.be/tu0Y3HQkS90?t=30 Quaker® Oats. We take your well-being to heart	Spoken		Ads 3: The lexico-grammatical features: -          Using imperative sentence Make Quaker Oats as a delicious part of your heart healthy diet -          Using Disjunctive Clause Quaker Oats. Helper of Hearts. We take your well-being to heart.

II.                The Analysis of given advertisement

1.      What is the purpose of the advertisement text above?

The purpose of the advertisement above is to persuade people to buy L’OREAL New Elvive Shampoo  in order to have healthy hair.

2.      Identify the structure used in the advertisement!

Purpose                             : To restore hair’s shine and silky feel

Name of product               : New Elvive by Loreal

Users                                 : Women

3.      How does the writer persuade people to buy the product? You may want to refer to the techniques used in advertisements, such as using scientific research, focusing on lifestyle, using famous person, etc

The company hires famous person with shine and silky hair to promote their product in the advertisement. This advertisement also focuses on the woman’s needs to have shine and silky hair.

4.      How does the writer persuade people to buy the product? You may want to refer to the techniques used in advertisements, such as using scientific research, focusing on lifestyle, using famous person, etc.

The advertisement uses famous person with shine and silky hair. This ad also  states that the product helps women restore weak, limp, lifeless, dull, straw-like hair to shine and silky hair.